Of course, best practices are slow to change, but we’ve noticed a few notable trends this year (both good and bad!) that companies should take note of.

Focus your value propositions

These days, it’s not uncommon for the average website to have around 10, 20, or even 30 different landing pages. That’s a good thing: HubSpot research found that companies with a large number of landing pages (around 10-15) saw 55% more conversions than those with only 1-10.

More landing pages also mean more opportunities for SEO and more chances to target specific segmented markets. But therein lies the problem! Companies see these statistics and create page after page without thinking enough about what each one is trying to accomplish.

The best landing pages of 2018 focus on a single campaign objective. They are clear, with direct value propositions that users can digest at a glance. As with anything, it pays to have more landing pages, but don’t sacrifice quality for quantity on your push landing page.

The video is booming

We saw a big jump in the popularity of landing page video in 2018, and with good reason. Consumers love video.

Consider the research by Frost and Sullivan in their Global Online Video buy phone number list Platforms Market Analysis report . They predicted that the global online video platform market would reach $800.2 billion by 2019, and from what we can see, that estimate seems accurate. From YouTube to Instagram to video-on-demand (VOD) streaming platforms like Netflix, our appetite for video content consumption isn’t going away anytime soon…

Its popularity is partly why video is a great addition to your landing page, but its uses go deeper. When used correctly, videos can protect your landing page from bounces and help you get your message across. Take the example of Dollar Shave Club , who are well-known for using video to breathe life into a boring topic like shaving.

Keep their attention

According to research by Brain Statistica via Neil Patel, the modern changing the game in cross-border payments human attention span is about eight seconds. But that number doesn’t apply to video viewing. The average time users spend with an online hindirectory video is 2.7 minutes.

This presents an interesting opportunity for landing pages. While your landing page isn’t the place to go for a long time, a short clip (1-3 minutes) can give you time to reiterate your value proposition and make a final push while viewers are engaged.

Above all, attention to detail is the most important feature.