The business model of social networks like Facebook is very clear: they are free for users, in exchange for How much does the user giving up their information so that they can receive highly personalized advertising.
Facebook does not share user information with other brands . Privacy is guaranteed. But it uses this data list of falkland islands and malvinas consumer email to help brands that use Facebook Ads better target who they impact and for what purpose .
How much does Facebook know about users to generate advertising?
For example, a clothing brand wants to promote a line for people aged 30 to 40 who live in betting email list urban areas with more than 50,000 people and who also like sports and healthy living. Facebook will look for profiles that meet these requirements and show them the ads, but without giving the brand who these users are or their personal data.
From here, it’s good to open the door for reflection: are we aware of what Facebook facebook, twitter and snapchat: video content and tv advertising really knows about each of us and how it uses it to offer us ads? Let’s analyze it.
The profile, the first step for Facebook advertising
Of course, Facebook has information about everything you’ve ever posted on your profile. What’s less well known is that you can request that Facebook send you this information through this personal data request form .
If you decide to download it, you will see a lot of information related to your Facebook user:
Your profile. In addition to the date you signed up, this is where you’ll see all the pages you’ve ever liked. If you’ve been using Facebook regularly for a while, you’re sure to find a lot of pages you don’t even remember.
The bio . Everything you’ve ever posted on your wall, but without links or photos.
All messages you have sent or received at any time since you created the account.
Information about your friends : those you have added now, those you have deleted, and requests you have received and sent.
All events you have been invited to (whether you have RSVP’d or not).
All the photos and videos you’ve shared.
Facebook users’ interests
While this file contains a ton of data about you, it’s not all Facebook knows. The network uses all this information to deduce different categories of interests for advertisers. To see what your interests are, go to Settings — Ads.
Here you can find information such as “lives far from his family”, “has a mobile phone with 4G” or “shares his home with flatmates”. Of course, it is not always correct.