How to become locally visible with your Google Business Profile
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In recent years, local findability has become increasingly important. But how do you ensure that your store is more findable than that of your competitor? Useful tips in this article.
During my presentation at the Meetup SEO-content of Frankwatching I also gave the tip: make sure your company is locally findable – it will become an essential part of your SEO strategy in 2024. Nowadays, 46% of all searches in Google are local! This means that people search for a term in combination with a village, city or location such as ‘restaurant in Kralingen.’ Other people search for the nearest store, such as ‘hardware store nearby.’ Now the trick is to be visible as a company (with a physical location) on these types of searches. An important element in this is your Google Business Profile. In this article I zoom in on how you can set up your Google Business Profile as well as possible to be locally findable.
Local findability = Local SEO
Being locally findable is becoming increasingly challenging. Every company can set up a Google Business Profile and be listed in Google Maps. But how do you ensure that your store is more findable than that of your competitor? You do this by applying a bit of local SEO. There are a number of ways to do this well:
Through a Google Business Profile
Optimize your pages (and website) for local keywords
Use local backlinks
Daan Maatman explains this extensively in his article . I would like to focus on the Google Business Profile. Because in addition to setting up such a profile, it is also important to optimize it and work on a piece of online reputation management.
Optimizing your Google Business Profile
There are a number of things you can do to optimize your business profile.
1. Claim your Google Business Profile
First, it is important that you claim your Google nigerian email list 2.6 million contact leads Business Profile. Setting up a Google Business Profile is free. This allows you to become visible in the local pack of search results and in Google Maps.
Local pack example
Example of local pack in the SERP
2. Fill out your Google Business Profile – make it as complete the chinese rainbows, marketing according to confucius as possible
After you have claimed your company profile, you can add all the information about your company. Make sure your profile is as complete as possible and use all the options as much as possible. The basic elements to add are:
Opening hours
Logo
Phone number
Description – It is recommended to add a description agb directory of more than 500 characters
Photos and videos – it is recommended to add at least 10 photos and/or videos.
Select a primary category
Add other categories as well. Axel explains in his article why this is important.
Please specify a service area.
Please ensure that all information is as accurate as possible and remains up to date.
Also read: 5 Basic Tips for Local SEO [Infographic]
3. Track traffic from your Google Business Profile
I recommend adding a link to your website in your company profile. Most companies do this. My tip: make this link measurable! You can do this by adding UTM parameters to your website link. This way you can see in measurement systems like