Study your site’s traffic during sales last year. If you’ve just created a site, look at statistics from companies in your industry. This will help you predict how much traffic to expect this year.

For example, if in December list to data last year 20 thousand users came to the site, and this year the average number of visitors increased to 40 thousand – this is a signal to expand the disk space by 2 or 3 times.

Here are some ways to increase your website’s disk space:

Upgrade to a higher plan with your hosting provider – higher plans typically offer more space.
Adding extra disk space – Some providers allow you to purchase additional space separately from your plan.
Optimize files – Compress images, remove unnecessary files, and archive outdated content to save space.
Using external storage – storing media files in cloud services helps reduce the load on the main hosting.
✅ Check your download speed

Firstly, it affects search engine rankings and conversion. Secondly, a fast and responsive website encourages visitors to stay longer, view more pages, and make purchases.

Here’s some data from Unbounce’s research on the impact of page load speed on user experience:

You can check the loading speed using special services – they show how quickly pages open for real users in mobile and desktop versions. Here are some of them:

How to increase website loading speed:

Place compressed images on your site – tools like TinyPNG or JPEG Optimizer will help you track these 12 customer satisfaction optimize images without losing quality.
Use fast hosting – choose a hosting provider with a positive reputation and reliable equipment.
Reduce the number of HTTP requests to the server – combine CSS and JavaScript files (for example, using the Webpack service), and reduce the number of graphic elements and blocks in the interface.
Use caching – Set HTTP headers to force browsers to store cached versions of your pages, which will speed up loading times for users who have already visited your site.
Don’t spam your site with ads and keep only the most important widgets active
✅ Set up mobile optimization

According to Yandex Radar, the share of mobile traffic in Russia reached 68% in 2023. Businesses that create a comfortable experience for smartphone users gain virgin islands send significant competitive advantages.

A Statista study predicts that by 2025, the share of purchases from mobile devices will reach 72.9%. Is your website adapted to this reality?

How to create a mobile version of a website:
If your site is created on a constructor, use ready-made solutions. If the site is programmed, contact the developers.
You can check the quality of your site’s optimization using Google Search Console. This tool will help you identify errors related to the display of fonts and images. It is suitable for both adaptive layout and the mobile version. The “Content wider than the screen” section displays all URLs that have problems with the mobile version of your site.
The mobile adaptability test is also available in Yandex Webmaster : Indexing section → Page check .
✅ Enable DDoS protection

In 2023, the number of DDoS attacks on online stores increased by 18% on Black Friday, and this figure is growing every year. During the hot season, hackers can attack online stores as part of unfair competition, as well as to blackmail and extort money to stop the attack. Therefore, protection during the sales season is especially important.