But once you have long article communicated this clearly and well and presented the book in a very seductive way, you again need good copywriting.

Then your opt-in rate will go up.

The lead magnet makes so much difference.

(Reading tip: 30 proven ways to build your email list )

Lever #2: The Opt-In
The second lever is the opt-in itself, i.e. the design as you describe it.

I go into the whole topic of landing pages and creating opt-ins, calls to action and how you can make them as tempting as possible. I explain everything there.

In the free article, you don’t have to pay anything.

You can read through it, learn it, implement it and we will see how your opt-ins and leads will increase.

It is important that you understand that these are the two big levers:

the magnet and the opt-in itself.

So the whole landing page including how you write it to build long article your list

Without a list, you will not be able to build a sustainable online business or a sustainable content business.

Whether as an author, coach, content creator, even as a YouTuber, all big successful YouTubers also build their email list.

What do you need to special lead get people to see your content and sign up to the list?

(Worth reading: 17 Content Marketing Techniques That Will Work in 2024 )

#4 Traffic
You need traffic.

You need visitors, reach, people to see you.

When it comes to traffic, you can of course go the route of paid traffic, meaning you can place paid advertising on Facebook, Instagram and so on.

I am a fan of long article organic traffic

This means you don’t have to pay for it and it’s organic traffic that is sustainable.

This means that this is the best approach is to be consistent content that you create once and that will bring you traffic for years.

Lever #1: Google
Therefore, my go-to number 1 is Google.

Because it’s still good old Google, I wrote an article in 2017 about creative writing, which still brings me traffic today.

I still get traffic every b2c lead month for years, meaning readers, visitors and of course registrations and customers since 2017.