Thought leadership in 2024: invest in a rock-solid foundation
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Yet it is on the wish lists of many communication directors and CMOs for 2024. Successful thought leadership shows courage and delivers content that resonates. Successful organizations invest thoroughly in a rock-solid theme and solid organization behind their strategy. How do you build a solid foundation and what do you pay attention to?
Quality content and vision requir
There is no inspiring underlying central theme.
Internally, the right experts are not involv enough in developing a central theme, the angles and content that fit this;
Insufficient attention is paid to the supply of vision stories (and the variety in terms of form and approach) for the longer term;
Internally there is insufficient alignment (knowlge and commitment) with the thought leader strategy;
Too much is expect in a short time and the pressure is increas (having to contribute to marketing and sales goals too quickly).
You can easily add to this list. Many of the pain points romania email list 1.8 million contact leads mention can be prevent by first building a well-consider and solid foundation for your thought leadership strategy. It pays to take the time to do this, to come up with an inspiring theme and to build a solid organization around it.
What is thought leaership?
First of all, what is thought leaership? In my experience, it is about an unbridl ambition to take a leading role as an organization within your sector with vision and action. They are ‘mental’ market phygitals: how nike, dior and gucci are dealing with this new trend leaders. It is often part of the organizational culture to want to tackle a specific sector challenge or even a social issue. Often these are an extension of each other.
It is not always necessarily large organizations that do it, ao lists often more the ‘challenger brands’ that want to distinguish themselves with this. Often the founders, management members or experts are the drivers of sharing their expertise and vision. To continuously highlight challenges and call for working on solutions. They make themselves visible as an authority with this.
Create a hype
By systematically revealing a little bit of the news, everyone is curious about the end result. This will give you multiple media coverage. The more PR moments you manage to create, the bigger the hype.