>>>>>>>>>Sell like magic with new AI Tools
Shopify
by
Steve Hutt
28 minute read
A man launching a niche business phone number library on a concrete block with the word masters on it.
>In This Article
How to determine viability for business ideas
Addressing existing customer pain points through product design
Launching within 48 hours with $500
Why influencer marketing was key to Doe Lashes success
Tools and apps that help Doe Lashes’ web design and operations
Jason Wong is a serial entrepreneur who loves to thoroughly research and challenge himself to launch quickly and efficiently. In this episode of Shopify Masters, we speak with Jason Wong. On why he decided to launch Doe Lashes, the research he did to find customer pain points. And how he launched with around $500 and in a matter of few a days.
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Show Notes
Store: Doe Lashes
Social Profiles: Facebook, Twitter, Instagram
Recommendations:
Yotpo ( Shopify app), Loox (Shopify app), Okendo (Shopify app)
How to determine viability for business ideas
Felix: What inspired you to start Doe Lashes?
Jason: I was actually listening to a podcast. The really funny thing about where we’re at now is that I heard on a podcast. About two guys starting a lash brand. And they’re doing dropshipping. They bolscan: what is it and how does it work?</span> were using a drop shipping model on Shopify, creating a store. Selling things using their Facebook ads expertise, and were able to generate a lot of revenue.
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After listening to the podcast I said to myself, “Hmm, maybe I can do the same thing, and maybe I could do it my w
ay.” I don’t do dropshipping. I’ve always been a person who has developed brands, inventory around stuff and then ship it out on betting email list our own. So, I was trying to see if I was able to get into the same lash market, but doing it with a model that I was familiar with. So I spent some time developing the product. While I was on a flight to Hong Kong, I set up some appointments to meet with vendors there too just so I can at least get an idea of what I was getting myself into. So that’s what the origin of the brand .
