Today we are excited to launch our 4th Diversity, Equity and Inclusion (DEI) and Social Impact Report for 2022.
Aligned with our corporate purpose, our Impact strategy focuses on three main pillars: people, community and DEI Governance.
Rock Content’s Social Impact Report is a valuable piece
of content about our company’s global diversity, inclusion, equity, and social impact initiatives. It presents data and highlights on our progress to date across our key impact areas.
In 2022, we are once again working in support of the United Nations Sustainable Development Goals, specifically:
- Quality education (Goal 4)
- Gender Equality (Goal 5)
- Decent work and economic growth (Goal 8)
- Reducing inequalities (Goal 10)
All of these results have been possible thanks to coll russia phone number data ective efforts and are dedicated to our Rockers, partners, clients, investors and the community that contributes in some way to our mission. Even in scenarios with changes and challenges, support and shared purpose strengthens us to continue making a difference.
Our highlights
People
In 2022, we faced a challenging market landscape and had to scale back hiring. Despite facing these challenges, we remain accountable to maintaining representation and driving our efforts to work on educating, empowering, and including our team.
Our actions focused on better educating our leaders, promoting internal learning events and mandatory training on DEI aspects, as well as reinforcing what the code of conduct means in practice.
- 57% female representation in our team, an increase of 4% compared to 2021
- 85% of the leadership team completed the Inclusive Leadership and Inclusive Mindset trainings
- 42 hours were dedicated to DEI events – a 100% increase over 2021, with 21 hours dedicated
Governance in Diversity, Equity and Inclusion
We created a Governance structure for Diversity, Equity and Inclusion. We reinforced the transition from affinity groups to talent communities.
Now, the Rocker Network Groups—AfroRock, Inclusion Rocks, Rock.org, Roqueer, and Women Rock—have leaders who serve on our Governance and DEI Committee.
Community
We also work to empower the community by leveraging the impact of nonprofit organizations. To make that happen, we developed a Digital Marketing Acceleration Program for NGOs that work with education and employability and focus on underrepresented people in Brazil.
The initiative has directly impacted 13 non-profit organizations and, therefore, provided support to 72,842 students and young people in various parts of the country.
Take a look at the impact on our community:
- More than 18 thousand students from socially underrepresented and/or economically vulnerable groups received free access to our online courses on marketing and sales
- 61% of our team participated in volunteering, adding up to a total of 596 hours donated.
- We support 22 non-profit organizations
- US$27,461 in financial donations (Brazilian Incentive Law).
How we improve marketing while positively impacting the world
All of these results have been possible thanks to collective efforts and are dedicated to our Rockers, partners, clients, investors and the community that contributes in some way to our mission.
Even in changing and challenging environments, support and shared purpose strengthen us to continue making a difference.
As we enter 2023 and beyond, we are committed to strengthening our ESG plans and continually delivering solutions to improve marketing for all.
We want to inspire the world through excellent marketing, connecting brands with the best creative talents and developing great products to help professionals in the field with their daily challenges.
We also aim to achieve this effect by creating multiple job opportunities, supporting and educating new talents, and sharing free digital knowledge through our blog, newsletter, and other publications, while offering a range of products and resources that are highly aligned with our philosophy.
In the words of our CEO, Diego Gomes
in his opening letter for the 2022 Report“In terms of our vision for the future, we want to become the world’s leading content cloud, offering a portfolio of integrated global air conditioning and heating solutions and a network of talent. It is important to emphasize that our mission is perfectly aligned with our main objective, which is to empower as many companies as possible around the world, solving timeless marketing challenges and offering the customer a seamless experience that encompasses all creative marketing activities.
We also want to inspire the world and improve
era of artificial intelligence. At the same time, we want contact lists to have a very positive effect on people so that they can believe in their full potential, give their best and become the protagonists of their achievements.”
For us, “better marketing” means doing everything we can to create value in our business and distribute it to others. We believe that marketing is a positive and inclusive force, existing primarily for the benefit of others.
