Podcasts are a More Brand very popular and effective way to get exposure for your brand or business these days. No matter what your business does, there is almost always a podcast that fits your niche. The great thing about podcasts is that they already have an existing audience. The listener is interested in the podcast, which is about the products or services that you offer.
By participating as a guest on a podcast, you reach these new potential customers and increase your brand awareness. You can see this, for example, in the number of views on YouTube or the number of subscribers in your podcast app. This data makes it measurable how popular and how big the reach of the podcast is.
But how do you even get to be a guest on a podcast? In this article I will explain the steps you can take to appear as a guest on a podcast.
Step 1: Make a list of interesting podcasts
What I would start with is putting together a list of podcasts that you think would be interesting to be a part of. Make it an 80/20 split, with 80% being smaller podcasts that may not always have celebrity guests but still have a significant audience. The other 20% would be your dream podcasts to be a part of.
How do you make this 80/20 division?
Research popular podcasts in your niche. You can do this by searching Spotify or Google for ‘your field’ with ‘podcast’. You can also consider looking outside your niche, but make sure there is some relevance.
For example, if you have a cupcake business, you can be in a podcast about baking, but also in a podcast about entrepreneurship. That way you weigh up what suits you and what doesn’t. Have you compiled your list? Then you are ready to go to the next step.
Tip : Google is your best friend as usual. nepal email list 340862 contact leads Type in: ‘your expertise/industry + podcast’ and there’s bound to be something there.
Step 2: Reach out to podcast hosts with a targeted email
Once you’ve compiled your list of potential podcasts, it’s time t
o reach out to the hosts. It’s important to show them want to increase your webshop’s turnover? get started with product bundles what you can contribute to their podcast. Read up on the topics covered in previous episodes and think about how you can be a valuable addition.
A targeted email is the best approach. If you get the chance to speak to a host at another time, you can follow the same steps as described below. It’s important to gather courage, because as they say, “No agb directory you have, yes you can get.”
In your email, state who you are, why you would like to be a guest on their show, and what you can do for the host and the listeners. Your email should convince the host that you are a valuable guest on their podcast.
Make sure to include a few topics in your email that you’d like to talk about. Don’t be afraid to talk about yourself in this part of the email and show why you’d be a valuable addition.
Also offer to promote the podcast through your own channels.
Tip : Don’t have the host’s email? Add them on.