Nothing is as easy to scale as media

Another model where scaling works really well is software.

You program software once scale as media and then it doesn’t matter whether you sell it to 10 people or 1000 people.

That’s why I love the content business because it’s so easy to scale.

It makes no difference to me whether one person or 100,000 people watch my online course.

I don’t need to hire extra people to increase my sales; it makes no difference to me.

Therefore scaling:

100 points for the content business.

A very famous example of this is Jack Canfield.

He has sold 100 million copies of his “Chicken Soup for the Soul” series .

These inspiring special lead stories will give you an aha moment and a warm, good feeling, like chicken soup for the soul.

Jack Canfield began collecting and publishing such stories.

Then more people told their stories, which he then wrote down and published.

So he found a model to scale this storytelling and made different editions for athletes, children and other target groups.

These are the 5 the best approach is to be consistent commandments of entrepreneurship.

You must not b2c lead violate these 5 commandments.

At least not all of them.

The content business fails at the second commandment, entry .