Millennials are getting older. Also known as generation Y, they are children of the baby boomers and Online Marketing were born between 1980 and the mid-90s. Today, many of them are already emancipated and are a key sector in marketing . So much so that they represent 50% of global consumption.
Millennials are making a strong entrance, and their values . Online Marketing behaviors are not similar to yemen email list 88337 contact leads those of their parents. They consume a lot of information online: video content on YouTube . Images on Instagram, information on online media, video content platforms such as Netflix or HBO, etc.
Connecting with them can be quite a challenge. So today I want to share with you how to seduce millennials with your digital marketing.
How to seduce millennials in digital marketing
X-ray of millennials in digital marketing
To begin, let’s look at some basic data about this generation and their consumption habits:
They are digital natives. They have grown up alongside technological advances, and the youngest members barely remember life before the Internet.
They are well-educated . They have a higher rate of higher education than previous generations, to the point that nearly 54% of Spanish millennials have a university degree.
They want to leave a positive mark on the world . They seek purpose and meaning in what they do, and the promise of a steady paycheck isn’t enough to keep them going. In the workplace, they seek motivation and impact. Ultimately, they are idealistic and seek self-fulfillment. However, they also value a fair salary that matches their level of education.
They are nonconformists and are not afraid to take on challenges . They are always be numbers looking for new experiences and things that bring them well-being, and in addition to their own lives, they also want to change the world for the better.
They are fully integrat into social media
60% of them use them to follow promotions dead hours on social media. no posting allowed! and offers, and 95% say they prefer brands with an active presence on social media. Even more: 40% have purchased a product after interacting with their social media.