In Mexico, with more than K visitors each month, as well as the digital strategist of ExpokNews , the largest and most influential corporate responsibility portal in Latin America with more than half a million followers. monthly visits to its contents. He himself is the digital coordinator of the social […]
In recent years (sometimes painfully), that in order to achieve transactions, it is essential to consider intangibles that improve their connections; and he has learn. that reputation comes before conversion. The brand is a promise. Reputation is the way in which that promise is fulfill., and the evaluation that our […]
He himself is the creator of the digital strategy in social networks of Fundación Gigante ( Twitter , Instagram , Facebook . He has given dozens of marketing conferences , social responsibility conferences and training in Mexico and abroad. She also teaches Content and Social Networks for ITAM, in the […]
What is the Trinity method? According to Bryan Eisenberg. All the variables that impact the conversion rate can be classified into categories. Relevance Are you relevant to the wants and needs of what the user is looking for? Value : Do you let him know why you are the right […]
Trinity Method Value Once your visitor is on your site, do you give them something beyond the expect. content Do you offer tools. Do you give him a video? Do you give him a guide to download? A good headline catches once, valuable content focus. on your buyer persona generates […]
Take a look at this graph (courtesy of Statista ) of the time users spend on these two networks from their different devices . content consumption graph on social networks And what does this have to do with content marketing? That Facebook and Twitter are two of the main social […]
The importance of targeting content marketing. A lesson from Steve Jobs. March , Views by Luis Maram Steve Jobs Written by Luis Maram Steve. Jobs anecdote that makes clear the importance of focusing and why doing so is vital for content marketing. Read it now! What will you find in […]
That the university uses its Instagram as a tool to attract young people to its campus. Retain students and develop a sense of belonging in them (attraction, conversion and loyalty in its broadest sense. All from the hand of Father Marquette. Who isa statue! One that. Yes, a statue that […]
But how to do content marketing with Instagram ? How to do storytelling with a tool that is not video but just a camera with some online filters. Instagram Growth Now, how to cross Instagram with storytelling? The answer is that before you embark on shooting everywhere, you ne. to […]
He could have made a white paper with it! Content, how to, links, tools the value it grants is brutal! Method-Trinity If you find the post useful, share it on Google+ Call to action In the end, the moment comes when, after receiving, the user must give something of himself; […]
As you will see, the conversion can occur in many ways but it is always measurable . Clarifying: in content marketing what is sought is conversion and loyalty; maybe the visitor will not convert on the first visit or on the second visit, but it will happen if the content […]
If you find the post useful, share it on Google. The morale Surely it has become clear to you where this is going. If your work, your content, is not focus. You will NEVER be able to make the best content for your niche. For the market and much less […]
