The second phase of an email workflow strengthens Showing understanding  the relationship with the lead.

Therefore, you shouldn’t mention your company in this phase either. The difference from Phase 1 is that you begin by introducing your products or services. Crucial for this is showing empathy with your lead’s problems.
In other words, explain how you can solve their problems.

What you should pay attention to

Your lead usually has so-called pain points. Ideally, you’ve already defined france phone number library these when Showing understanding creating your persona . Pain points are tasks and challenges , such as expanding your web presence, increasing your marketing reach, digitizing sales and service, data-driven planning and working, acquiring customers, etc.

When creating workflow emails for this phase, start making the content a little run a charity-based online campaign more general. Include your customer’s pain points. You don’t need to directly address the download they made earlier. Instead, your lead should feel like you understand them and are there for them . Showing understanding You even understand their current challenges and know the goals they want to achieve. Be empathetic and make this clear in the emails during this phase.

Depending on how your customer journey is defined, you could also send your lead a download offer that will help them further along in their process.

The goal of the empathy phase

The goal of your workflow emails is to show the reader that you understand their position and their challenges. This means you’re trying to expand your lead’s knowledge around their initial interest and thereby support their progress. Showing fax marketing understanding You’re establishing yourself through your expertise.
In the background, this is intended to further build trust in you and your support. Phase 2 of a workflow also demonstrates that you have a solution at hand that you’re happy to share to help overcome challenges.