Stop boring B2B marketing: break out of your matrix
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B2B buyers are a special breed of people. At least, that’s what you’ll slowly start to believe if you listen to the wonderful world of B2B marketing. There, in closed-door meeting rooms, people talk about homo logicus. The B2B customer is a master of logical reasoning and doesn’t let decisions be influenced by things like emotions and gut feelings.
In the video below we show you what you can expect in this article
An absurd sketch of the B2B buyer of course. As B2B marketers we agree on this. Yet you still see that technical specifications and logic are too big a part of the marketing of technical companies. Many companies are quite stubborn and assertive in this: B2B customers buy because of rational sales arguments.
There are increasing signs that the B2B landscape is changing . Sticking to the old style of B2B marketing is like imagining yourself in the Matrix: it seems like list of russian consumer email reality, but the reality is different. Just like Neo, the main character in the Matrix, the choice is now yours: do you take the blue pill and keep everything the same? Or do you choose the red pill, read on and break free from your Matrix?
To get you in the mood we’ve created our very own Matrix video
Once upon a time…
It is often said that B2B marketing is boring. A the 10 best online marketing articles in 2023 great shame, because B2B is not boring at all. The Dutch manufacturing and alb directory software industry is bursting with creativity and innovation. We make the most beautiful products and machines that change lives. Unfortunately, these are the companies that are not known to the masses.