How much marketing success do you achieve with personalization? [research]
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Happier customers? More conversion? Which marketer doesn’t have that on their wish list? A proven technique to achieve that is personalization. Or not? Learn from 30 online experts and their personalization experiments.
In total, 30 online marketing specialists from 29 different companies joined forces earlier this year in the expert group Better personalization in e-commerce 2023. This expert group presented its findings on October 12 at the Shopping Today event. The expert group formulated no fewer than 19 lessons learned.
Well-known companies share their personalization experiment
The 30 experts formed smaller teams within the expert group. They concentrated on the following six personalization experiments:
Youfone: Does a personalized renewal offer have a positive effect on customer retention?
Prénatal: is offering personalized help on a category page a good strategy?
HBM Machines: Does personalization in email through customer profile enrichment have a positive effect on repeat purchases?
PLUS: Is evoking trust and recognition a good personalization strategy?
fonQ: Do product recommendations powered by a CDP algorithm lead to an uplift in conversion?
Planet Happy: Does a personalized search function work?
The fact that these well-known companies are list of saint kitts and nevis consumer email investing a lot of energy in this type of experimentation has to do with the power of personalization. The claim that personalization is a proven successful marketing technique does not come out of the blue. Consumers themselves indicate that they appreciate a personalized marketing approach. And that appreciation is even increasing.
Consumers like a personal marketing approach
The expert group asked about consumers’ appreciation for personalized marketing via the well-known GfK Consumer Survey 2023. Consumers were able to make statements about the following three statements:
I like to see personalized ads that match my batman vs superman: superhero lessons for your branding interests.
I like it when the content of the newsletters I
GfK Consumer Survey 2023
In 2022, 24% of consumers said they liked receiving alb directory personalized ads. In 2023, this percentage rose to 28%. Preference for personalized newsletters increased from 33% to 42%. And preference for a personalized web offer increased from 27% to 33%.
For consumers, newsletters, information on websites and Google Ads are recognizable marketing places. Do you want to achieve marketing success with personalization? Then it is good to connect your personalization experiment to one of these three expressions that are known to consumers.