Netflix: Make the Most of Pop Culture
LinkedIn Ad Example: Netflix
The Netflix brand is synonymous with entertainment and lighthearted content on social media. And LinkedIn is no exception.

This LinkedIn video ad example

resonates with its audience thanks to its pop culture references: the shot is from a popular series on the streaming platform.

Considering that the video is based on a web series specific to the city of Paris, the copy aptly directs the audience to travel the world with Netflix, all from the comfort of their couch. To do this, viewers can use Netflix’s latest basic plan. The copy whatsapp lead emphasizes “only $6.99” in critical places like the description and the CTA.

Don’t shy away from pop culture references that are appropriate for your audience. They help establish an immediate connection.
But remember to tie your ad to your overall brand takeaways from this linkedIn ad example story. If pop culture doesn’t fit with your brand, it’s better to avoid it than to create a forced adaptation.

LinkedIn Ad Example: Oracle

Oracle uses a single-sentence creative copy to dive headfirst into the problem its target audience is facing—leaders today are facing increasingly data-intensive book your list issues. Aligned with that problem, Oracle offers a solution in the same sentence, backed by a key statistic.

The post description gives a quick overview of the three benefits leaders will gain from Oracle’s solution. It also encourages them to download the eBook by presenting seven more benefits in the lead magnet.