Did you know that there are 10 cities in the world that are The 10 cities in estimated to attract 11% of global advertising investment between 2016 and 2019?
Last year, brands spent a total of $61 billion on impacting the people who live zimbabwe email list 362320 contact leads in these cities, and it is estimated that in 2019 the figure will reach $69 billion.
The 10 cities in the world with the most investment in advertising
I guess you want to know which cities these are. Here they are in descending order of contribution:
But if we look at the top 50 cities in terms of advertising investment globally. They account for 27% of the total amount, and if we look at the top 250, they would account for 50%. In New York alone, companies spend $15 billion to reach potential consumers, and in Tokyo, $13 billion.
According to Jonathan Barnard, Zenith’s chief forecaster, population numbers. Productivity and purchasing power are growing faster in cities than anywhere else. “This is why metropolises have become valuable investment locations for advertisers.”
Global investment in digital advertising
Global online advertising spending grew by 13% to reach the forecast €205 billion agb directory for 2017, according to Zenith’s latest “ Advertising Expenditure Forecasts ” published in March 2017. Online advertising will attract 36.9% of total advertising investment, up from 34% in 2016.
This is officially the first year that advertisers have spent more money on digital advertising than on traditional TV advertising (a total of $192 billion).
Social media will surpass media in advertising investment in 2019
According to the same Zenith study, advertising investment in social networks is the 3 moments when you really need to innovate one that is growing at a faster rate, with a growth of 51% in 2016 and is expected to continue growing at a rate of 20% year-on-year until 2019.
This will be the first year that digital advertising spend will outstrip traditional advertising .
Newspapers and other offline media are seeing their advertising spending decline by 5% year-on-year since 2007, when they spent at a historic peak of $113 billion.