The CMO (Chief Marketing Officer) no longer has the role of giving orders, The 10 keys to but rather of leading and is the one who formulates the purpose, vision and mission of the digital marketing team (with the help of the rest of the members).
A digital CMO must seek to be innovative and stay on top of new list of great britain consumer email technologies. The advances that occur continuously in online marketing must be learned and quickly incorporated by this leadership figure.
This team member had knowledge acquired in a master’s degree or at a business school and implemented it for years, until he considered that he had to retrain and start over. Perhaps, these learning intervals occurred every 3-5 years. But this reality can no longer be like this, if the Chief Marketing Officer wants to be digital.
The 10 keys to digital CMO
The 10 secrets of the Digital CMO
Always collect all the data. From each of your campaigns, keep an eye on all the betting email list information that will allow you to learn, correct bad practices and continue improving. This data includes internal results and actions that have been made public by other companies or organizations.
Your attitude must be active in real time
There is no point in having a rigid business or digital digital advertising: millennials use more mobile phones and less tv plan for a year in advance. Every day opportunities can arise with data that will lead you in a new direction to reach your goals sooner. Be proactive, respond immediately and never be afraid of making mistakes.
Optimize everything, including yourself. Always look for the best possible way to do things, both personally and professionally. You will achieve this by constantly learning.
Experiment by applying science to your decisions or to the company. Science and digital marketing finally meet, all hypotheses must be validated with multiple tests, as if it were a real laboratory. Yes, we are still talking about running a company.
Ask yourself questions. The quality of the decisions you make depends on the questions you ask yourself. The more good questions you ask yourself, the more likely you are to find answers that will help you grow. This reasoning will allow you to seek control over your actions and greatly improve the quality of your life.
Have a positive outlook on everything. Transmit a positive outlook on everything you do. From greeting people in the morning, congratulating colleagues who have done something well, to giving them bad news. Because deep down, when something doesn’t go as we expected, we should always think that we have learned from it and that it helps us improve our search for success. Everything serves to improve and we should learn from everything. Don’t waste your energy mourning what has been lost, but rather betting on a new path when another ends.