“Going viral” is the dream of many brands. But the secret to success often lies not in the content, but in the format.
Today, millennials are one of the main generations of consumers worldwide, even more so when we talk vietnam email list 1 million contact leads about digital advertising formats . That is why it is essential to take into account their habits in order to bet on viral marketing .
The key is to work with formats that can be easily viewed on mobile and shared on social media. Want to know more? Take a look at the 5 most irresistible and viral online advertising formats of the moment.
The 5 irresistible and viral digital advertising formats
1) Cobranding items
Traditional advertorials no longer work with the new generations. Now it is about establishing a symbiosis between brands and media with similar values to tell stories that interest the audience. As a success story, Play Ground is one of the media that is taking advantage of this digital advertising format .
2) Videonews
Millennials are a very visual generation , so video content is a hit. The videonew format is based on communicating a brand’s message by adapting to social networks . And thanks to new options such as live videos on Facebook, Twitter and other networks , the possibilities of audiovisual content are constantly reinventing themselves.
3) Animations
It doesn’t matter that millennials are getting older… we love “drawings” at any age.
Animated videos grab our attention and allow us to convey a brand’s values in a simple, visual way. Working with animation instead of live action gives you a ton of possibilities to adapt the style to your brand, from the type of drawing to the colors. Put your design team to work, but don’t forget that above all, your short film has to tell a story.
If you want to get inspired and see success stories, take a look at this list be numbers of Direct Marketing.
4) Videos of the team itself or the brand
Millennials value spontaneity and honesty, so give them a chance to get closer to your company. And for that, video is a brilliant choice.
“Making of” or “a day in the life of…” marketing videos will help your audience get to know guide to google adwords extensions you better and feel part of your brand. Share the most interesting aspects of your story and you’ll earn points for viral appeal.
5) Trailers
Invite your audience to the cinema! As much as we are fans of social media, the truth is that cinematic formats have a lot to say.
This digital advertising format is based on the idea of using trailers to promote any type of brand, product or service, adapting this classic style to the digital world.
Here, it’s essential to be original and creative in order to turn your product into the star of an unforgettable movie. And if you want to make the virality soar even more, think about how to get your audience involved and feel part of the story. Lights, camera, action!