The 9 Best Brand Campaigns of 2023 [Barbie, Coca-Cola, Tikkie & More]
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The marketing landscape of 2023 was a playground full of surprises and innovations. Brands outdid each other with campaigns that not only caught our attention, but also made us think. From Tikkie’s royal QRooning day to Coolblue’s Chat G-Piet: the past year has everything to inspire you as a marketer. Add to that the magical Efteling shirts of Team Jumbo-Visma and you know that creativity knows no bounds.
But which campaigns really made a difference? And how can you apply these insights to take your own brand campaigns to new heights? In this article, I’ll take you through my favorite brand campaigns of 2023 and the most important takeaways for content marketers!
If you read this and think: hey, I still miss this campaign! or I agree/disagree with your choices because…, don’t hesitate to share your opinion in the comments. Your insights only make this discussion more valuable. And I really like that!
#9: The Qroon from Tikkie: indispensable at the flea market
Looking back on King’s Day 2022, we see that the use of personal Tikkie QR codes for cashless payments was an unparalleled success. The method was widely adopted and resulted in an increase in transactions via Tikkie’s QR codes of up to 400% higher than normal and reaching almost one million euros in transactions in one day.
Fast forward to 2023, where Tikkie and Natwerk raised the bar high with their inventive campaign during King’s Day 2023. Together they introduced the QRoon , a regal twist that embodies our digital zeitgeist, fully wrapped in the iconic royal headgear.
This move not only facilitated smoother transactions norway email list 1.6 million contact leads between buyers and sellers, but also gave a whole new meaning to ‘collecting money’. Moreno Kensmil, head of marketing at Tikkie, aptly noted that people are now used to paying digitally and this handy QR code makes this easier than ever during the free market.
Video production: creative video agency Tante Tini.
Every person who ordered this catchy hat (free of course) the chinese rainbows, marketing according to confucius via the Tikkie website, not only looked royal on King’s Day, but also radiated that they were up-to-date with digital payment convenience. This campaign undoubtedly gave us a sneak peek of how technology can shape our holidays.
#8: The Taste of the Year 3000 (According to AI and alb directory Coca-Cola)
In September, Coca-Cola took us on a journey into the future with the introduction of Coca-Cola 3000 , an innovative variant within the sugar-free range in the Coke Creations platform. This flavor is described as the ‘first futuristic sensation’ and was created by both human ingenuity and artificial intelligence (AI).
Of course I took a sip myself. My conclusion: the taste is intensely sweet, as if all kinds of fruit are mixed together.