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Don’t worry, you haven’t been redirected to a medical platform after your last click on . Because the human body and the construction of an effective landing page are completely separate. Right?
Nothing could be further from the truth. Just as the human body consists of eight different lesotho email list 150000 contact leads parts (count them: head, torso, arms, hands, fingers, legs, feet and toes), a good landing page has eight essential parts:
Compare it to the human body: if even one part is not working properly, the The Anatomywhole ‘machine’ malfunctions. In this article I will – to stay in medical terms – dissect landing pages. Without surgical instruments, but with a sterile eye: the anatomy of the perfect landing page.
What the perfect landing page looks like
1. The title – grab attention
The title is like the head of the human body: the first thing you see and the focal point around which aleart news everything revolves. On a landing page, the title acts as the headline, conveying the essence of your message at a glance. It should not only be informative, but also arouse curiosity, so that visitors want to read on.
It is crucial that your title matches the user’s expectations and lets them immediately understand how to assess the feasibility of your business idea what to expect. This is best done in 3 to 8 words, so that users immediately know what to expect from the page.
So start your landing page with a catchy title by
to grab attention
to tell the reader what to expect
use between 3-8 words to be concrete and to the point
2. Headings – segment your page with clear (sub)headings
Subheadings are like the body of the body: they provide structure and support. While the main (title) grabs the attention, subheadings allow visitors to quickly navigate through the content. No one wants to get lost in one long paragraph. Users are scanners, not deep readers.
By using clear and relevant subheadings, you make your landing page more accessible and readable. Users who want to quickly scan the page can easily recognize which part they want to read and which they don’t.
Use subheadings to make your text more readable
Subheadings also have a positive effect on SEO, with the right keyword analysis
examples of texts with subheadings and texts without subheadings
3. Texts – foundation with comprehension text (without jargon)
Compelling texts are the hands of your landing page: they grab the visitor’s attention and clearly communicate what you have to offer. Just as hands can convey a message through gestures, powerful texts do this through persuasive and clear language.
You can opt for a concise piece of text or even bullet points that present the benefits of your product or service in a clear way. Bullet points make it easy for users to quickly understand the core of your offer.