Commonly us behavioral variables (use scenarios/tasks to be complet) are us for market segmentation, for example: 36 years old, male, Beijing, likes skiing (the apparent demand is skiing, and the implicit motivation is to show others that he is a sports expert). After dividing multiple market segments, evaluate these market The information of segments: What is the overall attractiveness of the market segment? (Is it large/is it growing/what is the profit margin/is it risky) Is the company’s goals strongly relat to the market segment? Are the company’s resources sufficient to support the company’s entry into the market segment? After evaluating several divid market segments, you can see what method you are going to use to enter this market segment: Cover the entire market.
Brand strategy
Products are us to solve the pain points of the New Zealand WhatsApp Number crowd and meet the nes of the crowd. Brand and price are empower on the product. The brand is like the hat of the product. It is to distinguish the The information of opponent and accumulate long-term brand asset value. The price is the behavior of economic transactions. 1) Name I have high requirements for brand naming. It must meet the following requirements: easy to remember (the words should be simple, borrowing words that already exist in people’s minds), know what it does at a glance, and can be register. Whether the name is good or not directly determines whether your later communication costs and expenses are high. 2) Symbol (logo) There is only one principle for designing symbols: design according to the value point you want to promote.
Brand positioning
Selling products is about reasons for purchase. You Australia Phone Number List ne to think clearly and explain clearly why consumers should buy your products instead of others’ products, and what value your brand brings to consumers. The The information of series of business actions you do later should also support this value. 3. Product My understanding of products is that products provide value for people in the segment market, solve the pain points and problems of the people, and meet the nes of the people. Before selling (designing) products, you ne to understand several factors: 1) What levels does a complete product contain? The easiest thing to see in our daily life is physical goods, its name, logo, packaging design, etc.
