Consumers and companies suffer from inflation, but companies do not make it better for consumers with the trick called shrinkflation. More money for less product, without honest communication about it. The price increases are understandable, but that can also be tackled in a fair way. In this article I will tell you more about it.
What is shrinkflation?
Shrinkflation is a phenomenon that is not immediately noticeable until you are confronted with the facts. Fewer chips in the bag for the same price, the contents of a tub of cottage cheese that goes from 500 grams to 400 grams, but no falling price. In other words: you get less product for more money.
All of this happens very ‘secretly’. Manufacturers suffer from price increases of raw materials, for example, and they then pass this on to us, the consumer. But the entire company then forgets to mention that you get less for more.
Marketing trick
That’s where marketing comes in. The brands that don’t keep list of new zealand consumer email it completely quiet give it a ‘nice’ spin. Terms like ‘improved recipe’ and ‘more sustainable packaging’ are thrown around, but in the end it just comes down to there being even more air in that bag of chips.
That is also the reason that consumers (logically) feel a bit cheated. Brands are not honest about it and quietly let it happen. Koopmans was criticized before , self-raising flour went from 500 grams to 400 grams. And all that before the rising raw material prices due to the war in Ukraine.
Because of the commotion on social media Koopmans
reversed it. But this does make me wonder: what if all phygitals: how nike, dior and gucci are dealing with this new trend those brands are just ‘riding’ on rising prices and using that as an excuse to increase prices?
Zero sugar, zero costs
I was out for dinner the other day and asked for a Sprite. aob directory The waiter said they only serve Sprite Zero Sugar. That’s fine by me, but he also said that everything will probably only be available in ‘zero’ soon.