n using these products? What’s email list the current brand they’re using? What Age experience do they like about it? What don’t they like about it? If they could change two things about this product, what would they do? So asking them very detailed questions to identify the pain points that they have.

After seeing what are some Age experience common pain

points that these people have, and I received about 130 answers. So that’s pretty good sample size for what I was just looking for. I saw four or five common pain points and I first looked at myself and I asked, can I solve this? Is that something that I can actually change? It comes down to pricing, comfort, ability, and packaging. So that was the first direction that I had set for myself was to solve the pain points. And then next goes to design. You want to make sure that your product looks good while solving the same problem. You don’t want it to be like, here’s all the solution, but it may look a little bit tacky. So that’s really where the time is spent is to bridge together the solution, the design, the packaging, and the overall branding of the product.

Felix: What’s involved here in the design process to make sure you are solving the problems but then still keeping it aesthetically looking good?

Jason: I’m not a person who had worked

at false eyelashes in the let your creativity roar: maximalism in web design past, just making that clear to everyone. Coming into space, I don’t know much about it. To be frank, I didn’t know anything about it. So I spent a lot of time studying beauty brands. I didn’t want to just study lash brands. I think a common mistake that people make betting email list when looking at the design is that they like to limit themselves to what other people in their own space is doing. And at the end of the day, you end up creating a second version of another person’s brand. What I like to do is I like to draw inspiration from other beauty brands.