Taking care of this strategy can undoubtedly help you change your focus from “I want you to buy from me” to “I want to understand you in order to advise you.”By creating a memorable shopping experience for your customers, you are considerably closer to closing your next sale .The question then is, how to design an unforgettable, authentic and effective shopping experience to win over your customers?
Read on to find out!
Why is the shopping experience crucial for companies?
Well, before we begin, we want to take a moment to clarify why the shopping experience is crucial for businesses (and why it should be for you too).
Considering that the concept is not something new and is not limited to the digital environment, the shopping experience is a trigger for the consumption decision of current and potential customers.
In fact, 86% of shoppers are willing to pay more for saudi arabia phone number data a great customer experience. Sounds great, doesn’t it?
Indeed, the change in consumer behavior indicates that they no longer base their loyalty on price or product, but rather on the experience they receive, which is the main differentiator of a brand.
Therefore, the shopping experience is essential to create loyalty to your brand, generate Brand Awareness , be liked by your customers and gain their recommendations.
What are the elements of the shopping experience?
Now, what should you take into account when designing the shopping experience? In both offline and online channels, we can apply 5 pillars that will guide your strategic actions. Let’s detail them one by one.
Atmosphere
The first element of the shopping experience is the environment. This refers to all the decorative and visual aspects that are present in your store or e-commerce .
In physical stores, it ranges from the color of the walls, the lighting, the signs, and the music.
In virtual stores, there are the colors of the page, the design and size of the images in the catalog, or the location of the purchase buttons.
Service
The second of our elements is service.
It is about generating a relationship of trust between you (the seller) and the client to not focus on a single purchase, but on building a long-term relationship .
Of course, in stores you need to consider how your how can you implement gamification in your call center? salespeople express themselves and whether they are advising your customers correctly, while in the digital world you should look at variables that relate to user experience (UX) :
- the mobile experience ,
- the functioning of payment mechanisms,
- the provision of a virtual advisor,
- the speed of loading pages ,
- the ease of finding products,
- the content of the description of each offer,
- inter alia.
Transparency
Modern buyers are increasingly aware of their purchasing decisions and use the Internet to access information about your company or product before purchasing.
In this sense, reviews made by experts on YouTube contact lists comments on your website or user posts on social networks are some of their sources of information.
bout the expectations that customers should have regarding your product and, once it is sold, to fulfill your value promise .
Flexibility of options
Maintaining a wide and varied catalogue of products and services goes hand in hand with the psychology
