Do youcustomer behavior want to customer behavior focus on things like page views, reach or viewing figures in your marketing strategy? Then you actually want to attract attention. It is smart to first delve into how human attention actually works. This will prevent you from resorting to clickbait and you can earn attention in sustainable ways. In this longread I will explain to you how human attention works and how you can deal with it in your marketing.
In 1995, something special happened in the American city of Boston. One day, officer Kenneth Conley received a call for help from colleagues who were trying to arrest a murder suspect. Unfortunately, there was quite a bit of confusion about who the right suspect was. For example, other officers tried to overpower two people who resisted. Kenneth targeted another suspect and went after him. While his colleagues were fighting, Kenneth sprinted past them.
The two suspects in the fight later turned out to be undercover agents who had been hit hard by their colleagues. This caused the federal investigation to get involved and questioned Kenneth. He stated that he had not seen the fight and had tunnel vision during the chase. His federal colleagues did not believe this at all and Kenneth was sentenced to three years in prison for perjury and obstruction of justice.
Learn how our attention works
Was Kenneth trying to protect his colleagues? Or did he really not see anything? Now we know that it is likely that he was telling the truth. Humans have the ability to focus so much that we completely miss other things. Once you understand how attention works, you can use that to your advantage.
In this longread I will explain to you how our attention works, why we focus on certain things and completely miss other things at the same time. I will also tell you how to use this theory to put the spotlight on you. If you are short on time, here are the most important takeaways:
We are constantly bombarded with all sorts of qatar email list 476676 contact leads things that demand our attention. That is why we make a selection of the most relevant things and those get the attention.
Conscious focus takes a lot of mental energy. We can’t keep that up for long. In situations where you have little mental energy, you are more susceptible to distraction.
A stimulus can get our attention in two ways
We can consciously direct our attention to what we think will bring us closest to our goal. But often our attention is automatically drawn to the most salient stimulus.
Stimuli attract attention when they are unusual, unexpected, or emotionally relevant.
By cleverly incorporating naturally striking stimuli online marketing: a look back & trends for 2024 into your communication, you can direct attention.
What is attention?
Our senses are bombarded with all sorts of stimuli every ao lists second. Without a way to filter all of these stimuli, we cannot function. And that is exactly what attention does. Attention is the process by which you select a stimulus above other stimuli. You then spend (part of) your mental energy on this stimulus. Attention is therefore a kind of selection process, in which you point a flashlight at a certain object, as it were.
The whole process starts with the information that comes in from your senses. From that, we make a selection of what is relevant at that moment. The attenuation theory of the American psychologist Anne