Influence memory: this way your brand will not be forgotten
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Our memory is often seen as a kind of library, in which you store memories like books and can retrieve them at any time. In reality, however, it works very differently. In this article, I will explain how memory works, how you can influence it and how you can optimize your marketing with it.
Let me start with a personal note. I love going to football matches and one of my favourite clubs is Eintracht Frankfurt. In April 2022, I was there when Eintracht won 2-3 at FC Barcelona, a huge achievement. Now, a year and a half later, I was thinking back on it again. With such a historic event, you would think that it would still be clearly etched in my mind. The opposite is true. I don’t remember much of the match. I can still remember the surprise after Eintracht’s 0-3 lead and the tension when Barcelona came back to 2-3. The joy afterwards is also clear in my mind. But I don’t remember much more.
Learn to influence memory
After reading the above story, you may wonder if there is something wrong with my memory. But after searching through the scientific literature, I came to the conclusion that it is not that bad and that I do not have to worry. It is just that our memory does not work the way people often think. If you understand how the memory stores and remembers information, then you will benefit a lot.
In this longread I explain how our memory works and list of peru consumer email how you can use that knowledge to optimize your marketing. I combine scientific research with practical applications, so that you can make informed decisions.
For the quick readers below are the 5 most important takeaways:
Our memory consists of a short-term and long- the best position on amazon? 7 concrete steps term memory. To ensure that information is stored in the long-term memory, it is important that you repeat it regularly, offer it in various ways and structure it well.
Long-term memory is a network of associations. alb directory When something is stored there, associations are immediately made with other memories. These associations always work both ways. You can use this to relate associations to your brand.
When we get a clue, we activate the related associations to quickly recall an image. The most efficient clue is the ‘what’. Even more effective is a combination of clues. So make a complete story in which you mention various factors.
If we don’t repeat knowledge, we forget it very quickly. More than half within an hour, 70% within a week. So keep repeating information regularly.
Because we don’t store everything, there are gaps in our memory.