As good marketers, at Top 10 International we love to see and comment on the best case studies in our sector. To inspire you (and us) for the year ahead, today I want to share with you these 10 examples of the best international online advertising campaigns in the world of fashion in 2016.
Chanel
French brand Chanel surprised its followers with a graphic novel called Stealing Time . Top 10 International first part was published as a banner in the digital edition of Vogue and showed the protagonist wearing one of the brand’s watches. Without a doubt, a great way to capture the attention of its followers.
Chanel international online advertising campaign on social networks 2016
Christian Dior
In 2016, Dior was a great example of online advertising on great britain email list 100000 contact leads Instagram , with the launch of an exclusive account for its makeup products. This strategy allowed it to take advantage of its followers on other channels and direct them to a space that took full advantage of Instagram’s potential to display visual content.
Christian Dior international online advertising campaign on social networks 2016
Dolce & Gabbana
“Once upon a time”… This year, Italian fashion brand Dolce & Gabanna brought its followers to life in a fairy tale with the hashtag #DGFabulousFantasy. The story, unfolding chapter by chapter on its social media, followed the life of a modern princess dressed from head to toe in the brand’s products.
Dolce & Gabbana international online advertising campaign on social aleart news networks 2016
Goyard
This leather goods brand surprised us by using Instagram to recreate one of the characteristics 10 tips to fix sales conversion problems (forever) of luxury products: exclusivity . During the first 10 days of the launch of its account, users had to request access to be able to see the images.
Goyard international online advertising campaign on social networks 2016
Harry Winston
Harry Winston is an American jewelry brand that does not have an e-commerce site, but this has not prevented it from using Instagram as a commercial solution thanks to the Like2Buy platform. This way, users could explore the products and arrange visits to the store.