User acquisition is exactly what it sounds like: the process of gaining new users, typically for an app, platform, or other type of service. The goal of a user acquisition campaign is to build an audience through marketing-driven activity. , most user acquisition approaches today focus on using data-driven ad campaigns. In addition, there are different types of growth strategies (paid as well as organic), which will be discuss later in this article.

The goal of user acquisition Unlike traditional

is to convert users into customers. A user becomes a customer upon the completion of their first transaction. That process brings up another term — customer acquisition — which is the user’s first transaction. Therefore, the endgame is to maximize customer acquisition, which of course depends on a successful user acquisition strategy.

Here are some examples of how a user can be convert into a customer, and the differences between mobile, desktop, and app user acquisition:

An OTT (over-the-top) mia streaming service acquires a user by offering a free trial; when a paid subscription is purchas, that user becomes a customer.
>A news app is download by a user; when that user opts in for premium content, the leap is made from user to customer, which is known as mobile user acquisition.
>A gaming platform (it could be an app, online, or via a console) allows free play; when an in-app purchase occurs, the user is now a customer.
>When an account is creat for an eCommerce site, that account owner is a user; when the first purchase is made, that is customer acquisition.
What Is the Importance of User Acquisition?
Naturally, the benefits of user acquisition are numerous. They include:

Increas sales and profits. Of course, more customers help a company’s bottom line, and new ones drive the revenue line on that graph nowhere but up.
Heighten brand awareness. It’s a crowd world out there, and your brand is just one of the millions jockeying for position. Whether it’s a competitor who offers basically the same product or service as you, or one after the same elusive disposable income, everybody  overseas data out there wants all the user eyeballs and wallets they can grab. You want your brand to stand out from the others and be top of mind.

Maintenance, growth

, and expansion of the business. Nothing lasts forever, and this is bscscan: the ultimate guide to using it especially true of today’s fickle customers. Customers move away, grow out of the demographic, or just plain move on, and somebody has to take their place. Despite the oft-repeat claim, “my company be numbers has no direct competitors,” all companies do. Landing new customers will do exactly what is stat.