SEO will not be forgotten in 2018 either. On the What awaits us contrary, it will be more important for websites to address it than ever before. We have summarized what SEO specialists should not forget next year in a special article.
Voice search – Voice search is on the rise, but 2017 wasn’t as pivotal for it as I expected.
SEO 2017 Recap
AI – Artificial intelligence is definitely on What awaits us the rise and Google is stepping into it more and more.
The end of annoying pop-ups – I haven’t heard much about penalties for pop-ups, but Google’s PR worked perfectly in this case, so pop-ups have really died down and websites are gradually getting rid of them.
Focus on local SEO – There were no angola latest email list major updates this year, so I missed this point last year.
Reducing the space for organic in the SERP – As an SEO, I must say that unfortunately both search engines are trying their best at this point. But it doesn’t matter, at least we will practice our brains when thinking about how to get a website to the first page of search engines despite the limited space and thereby give the competition a beating.
Structured data – It has definitely become widespread and Google has added a few new ones.
More than 50% of websites will be on HTTPS – Google has stepped on the gas in this regard and is practically forcing websites to switch to HTTPS. I didn’t track down the cell phone database exact percentage, but the trend is clear.
What about popular link building?
What else did Google come up with in 2017? What awaits us
- There have only been 3 quality updates (Fred and two unnamed ones, the last one in March) because the updates are real-time and global.
- Meta descriptions are up to 320 characters long.
- Structured data has been expanded with google ads and search engine advertising new data (for example, for job offers and for the “science dataset”).
- Symbols and emoticons appeared in the SERP.
- Google has stopped recommending escape fragments and will stop using them completely next year.
- Fake news has begun to be regulated in a certain way.
- Penalties are imposed for structured data.
- Featured snippets answer other questions.
- Links from widgets were penalized.
- New filtering has been introduced in Google Images.
- And a new recommendation has been released for SEO magazines with a paid gateway site.
And what did Seznam accomplish in 2017?
- Thanks to the Dolores component (Downloader Services), Freshbot downloads almost 20x faster, which shortens the entire page processing process .
- The new sitemap file size limit is 50 MB .
- New relevance for Obrázky.cz thanks to processing image data with neural networks.
- Search is cleaner, clearer and faster (and without screenshots ).
- He began displaying medallions of politicians with a score for the truthfulness of their statements.
- And released a new Webmaster Tools List .
Buzzwords or a marketing glossary for 2018 What awaits us
SEO Trends 2018 You Shouldn’t Miss What awaits us
SEO will affect click-free search. Which is related to this year’s increase in featured snippets (their display in search results has increased by. Average of 13% this year, and in some segments by 25%).
