How do you attract your dream companies? Through that uses analytics data to focus on the right . In our article, you’ll find a definition of the term Account Based Marketing (ABM) and a connection between this method and inbound . We’ll also briefly introduce you to the four elements of Account Based Marketing and list the tools you need for successful ABM.
What is Account Based Marketing?
Account-based marketing (ABM) is a targeted B2B marketing approach morocco phone number library that uses personalized campaigns to acquire selected, important customers.
ABM treats individual accounts or business contacts as independent markets. It doesn’t rely on generating potential leads with blanket campaigns. Instead, it attempts to reach specific buyer profiles (key accounts, companies) with specially tailored content. Highly targeted marketing measures focus on their buying centers (decision-making groups) and buyer personas (people involved in a procurement process).
The method is based on the principles of inbound marketing , but in an area where individual buyer personas are not yet in the typical first phase of the customer journey :
- ABM focuses on key account before the awarenes phase and communication with customers is therefore considered an inbound extension.
Account-based marketing and inbound marketing
- Inbound Marketing focuses primarily on creating relevant content to inspire many prospects and customers and generate leads
- ABM focuses its content on individual potential customers or existing customers ( Account Based Marketing Strategy ).
ABM and inbound marketing complement each other. What is -based mobile number list . When email, website, and call are personalize to each target, both methods work in tandem to deliver . The desired value to your target accounts, especially when trying to support brand discovery.
