What is mobile it’s time to renew or die.
Since Google confirmed in 2015 that mobile traffic had surpassed desktop traffic equatorial guinea email list 100000 contact leads for the first time. These devices have continued to become an increasingly essential part of our daily lives.
The mobile app market has already reached maturity. Users are ready for mobile marketing .What is mobile To help you join this trend and boost your brand. Today I want to tell you what mobile marketing is.
What is mobile marketing?
What is mobile marketing?
In recent years, the popularization of smartphones has changed the way we agb directory access information . With it, our consumption habits. Thanks to this, a new way of understanding marketing has emerged , to the point that many authors consider mobile advertising to be a paradigm shift and not just an update.
Just a few years ago, mobile marketing was seen as a complement to other digital marketing strategies designed for desktop computers.
To better understand its importance, just take a look at these data on the importance how to assess the feasibility of your business idea of mobile advertising in 2016 , according to IAB Spain:
94% of the Spanish Internet population between 16 and 65 years old has a mobile phone, and of these, 97% are smartphones. This represents a market of 21.5 million people.
The average daily connection time is 2 hours and 34 minutes for smartphones and 1 hour and 19 minutes for tablets.
On average, mobile users download 2 apps per month, have 17.8 installed and regularly use 9.1.
One in three mobile phone users frequently uses it as a “second screen” in combination with the television.
The money: over 16 billion dollars were spent. Note: that is the sum of all campaigns (Senate, House and President). Some explanation: that is the GDP of North Korea. Two billion dollars per campaign where the presidential elections are concerned. Astronomical. Trump was the smartest businessman and spent much less than Clinton in 2016 and now less than Harris. He was also a bit smarter in using more modern media and X (read Musk) of course helped a lot. The Joe Rogan podcast for example reportedly attracted almost 100 million listeners, which is an unprecedented record in all respects.
Tipping point
Was there a tipping point in the campaign like there was with Clinton and the deplorables statement? According to Koen, the media already tilted towards Biden in 2021 after the chaotic withdrawal from Afghanistan, the media were really very critical for the first time then. The second point was of course the well-known debate in June in which it was established that Biden would not be in charge, despite the fact that the media (and the public) had been told until then that Biden would do just fine.
Harris took over and surprisingly quickly closed the 5% deficit. The question is of course what Biden’s statement about ‘garbage’ did this time, which was very reminiscent of what Clinton did then. Koen states that it made little difference. ‘In the polls, nothing really’.