Every self-respecting digital marketer knows that mobile is the present and future of advertising . But getting users to engage can be a french guiana email list 100000 contact leads challenge. Today we are going to talk about what mobile marketing should be like to generate attraction and what challenges it faces.
Mobile marketing challenges in connecting with users
One of the biggest challenges in digital advertising is attracting users’ attention without agb directory being intrusive. Ad blockers have seen a boom in recent years for a very clear reason. Users are tired of seeing ads that don’t add value to them and that make their browsing difficult. And when we talk about mobile marketing, this risk is multiplied.
Advertising on mobile devices is particularly frowned upon by users for two reasons
Screens are getting smaller . With mobile content. Viewability is key because there is only so much space 9 ways to repurpose old marketing content available. So, one ad is enough to ruin the experience entirely. In fact, 69% of users complain that mobile ads obscure the content they want to see.
Mobile is perceived as a more personal experience. Mobile phones are with us most of the day, and we see them as a key point of contact with the people we care about. We make more personal use of mobile phones than computers, so we are less likely to accept brands intruding on our experience. As a result, up to 71% of mobile users feel that half of all ads interrupt their experience.
Another risk of mobile marketing is that ads simply go unnoticed . Our attention is selective and it is relatively easy for us to learn to ignore what does not interest us, so it is possible for an ad to appear on users’ mobile phones without leaving any impact on them… and that is if they have not blocked it directly.