I will never tire of saying that one of the things that makes digital marketing fascinating is that it is a discipline that is constantly changing . This change affects not only the tools and technologies we use, but also the very nature of our work. This is the case with the role of the marketing Why the traditional manager, which is increasingly being questioned. Do you want to know why?
Why the traditional marketing boss has passed away
The marketing manager, an endangered species
The position of marketing manager is not for the faint of heart. It is a position subject to list of eritrea consumer email great pressure to deliver results and with high turnover: the average manager lasts 3.5 years in his or her position, compared to 7.2 years for the CEO.
But not only must they be able to deal with high pressures and show results, they must link your website to snapchat to gain organic traffic also defend the existence of their own position . According to a study by Forrester, 30% of marketing director positions will disappear this year.
Meanwhile, the trend among big brands, such as Coca-Cola, is to replace the CMO with the Chief Growth Officer , a true “superhero” who combines the typical skills of the marketing manager with new ones to develop a comprehensive work. The answer is clear: renew or disappear.
What will the marketing manager of the future be like?
Continuous training . The ideas, tools and strategies of the past no longer work. To be up to betting email list the task and deliver results, marketing directors must constantly update their knowledge and encourage the rest of their team to do the same.
With analytical skills . We live in the era of big data. Marketers have all the information they need to achieve optimal results, but it is essential to know how to process and analyze it correctly. That is why the marketing manager of the future has a scientific mind, capable of formulating hypotheses and putting them to the test.