message, also Maximum impact known as ‘shooting with a shotgun’, you divide your database into different segments. For example, based on demographics, behavior, interests, or other relevant criteria. This way you can send personalized and targeted emails.
Some examples of segmentations are:
Men vs. Women
Recipients who open emails regularly versus recipients who rarely do so
New customers vs. long-term customers
One-time purchases versus repeat purchases
Make an inventory of the data you currently have, and what data you are missing. When you have this mapped out, it is easier to align the email marketing strategy with it.
Personalized content for a tasteful experience
An email is only truly personal and relevant if its content is tailored to wishes and needs. Segmentation also plays an important role here. For example, think of:
An offer that matches someone’s purchase history
A recommendation based on interests or purchases ( up-sell , cross-sell )
A product I also looked at on the website
An event taking place near me
Email is still considered a very personal medium. list of nepal consumer email As if the email someone receives is made especially for them. Enhance that feeling by tailoring the content of the email to this.
A smooth experience on every screen
Dive into the analytics tool you use. What is the ratio of visitors to the website on desktop, tablet and mobile? I dare to predict that the majority comes from a mobile device. At least as interesting is to look at the conversion rates on these devices. What are the differences there?
Make sure the emails you send display well on mobile the chinese rainbows, marketing according to confucius devices. Is the text easy to read? Do you take light and dark mode into account? Are images clickable and provided with an alt tag ? A mobile-friendly design is essential.
Also read: From Personalization to AI: 5 Game-Changing Evolutions in Email Marketing for 2024
The first impression starts with the subject line
The subject line often determines whether or not the recipient opens the email. In this crucial split second, the subject line must be both catchy and relevant. You want to know what else is out there. By making clever use of word choice, personalization, and anticipating the recipient’s needs or interests, you can increase the impact.
Therefore, always create a few variations on a subject aob directory line. For example, write four yourself and have an AI tool, such as ChatGPT, write one more. In an A/B test, you send the email to a percentage of the total target group. The subject line with the highest open, click, and/or conversion rate is rolled out to the rest. A nice distribution could be, for example, 35% test group and 65% rollout.
Keep testing and measuring to improve your email marketing strategy
The subject line is one of the elements that you can always test. But images and call-to-actions are also very suitable for testing. Or what about the sending moment? We send most emails on Thursday .