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Brands that optimize on offering added value see 2 to 3 times more reach, engagement and conversions than brands that only tell their own story. Read here why that is, what it can look like and how you can apply it yourself. Become a strong brand too.
The power of online content
The better you serve your customers, the stronger your relationship becomes. Whether you help them live more sustainably, buy the right product or make better choices in their work. The value you offer them has a direct impact on how they view you.
Of course, this doesn’t just apply to your daily work, but also to your communication. With online content, you can help many more people at the same time. And thus build many more strong relationships. Good online content enables you to scale your impact from one to one to one in thousands. And that has an insane influence on your impact on the world and the growth of your organization.
Time and time again I see that organizations that shift their content from just telling their own story to actually helping their audience, double or even triple their reach, engagement and conversions. Which leads to more relationships being built, more sales and more applicants.
The concept of adding value through your content is certainly not new. Marketing gurus like Kotler & Keller and Seth Godin have been hammering home the importance of adding value in content, rather than just broadcasting and selling, for years.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler
So while this concept has been around for a list of saint lucia consumer email while, its impact in our current times is greater than ever. As organizations, we now have the opportunity to make a positive impact on an exponential scale. And thus add value to the lives of our audience. All we need to do is: relevance and consistency.
The Impact of Consistency and Relevance on Your Reach
To use the potential of online content, you are almost always dependent on the algorithms of the channels where your audience views your content. Because in a world flooded with advertising, platforms must be able to distinguish real value from the other noise. If they fail to do so, they the 5 best dutch christmas campaigns of 2023 run the risk that users will massively ignore their platforms. And of course they don’t want that.
These platforms are constantly analyzing your alb directory audience behavior and using this information to determine how much of your potential audience will see your post, and that also applies to your future content.
This means that if you regularly post content that is not relevant, the reach will gradually decrease until eventually only a very small group of people will see your content. But the other way around is just as true.