Jorge de María and Fátima Santiago join the popin team

Jorge de María and Fátima Santiago join popin_ to continue strengthening the creative team and the growth of the creative agency. Both will be responsible for developing and promoting the Live area, dedicated to events and consumer experiences, one of the essential pillars of the company. Although their paths came together at beon.worldwide in 2017, where they worked on all types of campaigns and events for large national and international companies.

Professional careers: longer history

Jorge de María has a degree in Journalism and began his career as a creative editor at Think Smart, where he developed incentive and loyalty industry email list campaigns for Mercedes, Peugeot, CitiBank, Renault and TNT. Shortly after he signed for Grupo Sörensen, where he entered the world of events working for BMW, Audi, Endesa, Altadis, Real Madrid, Banco Santander, BP or Repsol. On the other hand, Fátima Santiago , a Fine Arts graduate, began her career as an art director at Shackleton, producing direct marketing campaigns for Cepsa.

Able to Continue Developing

BMW and Bankia. Her next step took place at Grupo Havas, where she was able to continue developing her advertising career for 6 years for top industry data brands such as Hyundai, El Corte Inglés, Alsa or Nivea. Regarding his incorporation to popin_ , Carlos Álvaro highlighted: “the incorporation of Fátima and Jorge means triggering the growth of the agency even more thanks to their expertise and their ability to provide campaigns with differential value, being completely aligned with the philosophy of the company.”

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