Technological platforms is in danger: the big names on the web could strengthen their control. Over advertising spending. New models are needed to “save” the open internet Published on may 19, 2021 Ikaria zamorin*General manager Italy & Spain of Quantcast There is a lot of talk. About eliminating third-party cookies , after google announced that its. Chrome browser will no longer support them. All of us, who access any online content every day, are used to considering the internet as an inexhaustible source of diversified and, almost always, free information. Advertising . which now risk collapsing.
The growth of digital publishing to date
. Business model between publishers and advertisers. The former monetize free content allowing. The latter to access the space of their sites and insights into their audience. The more data a publisher africa email list has available. On its users, the more valuable. Its advertising space or “Inventory” becomes. Are confident that their advertising budget is being spent in. A relevant environment. The exchange of value based on the existence of third-party cookies has been crucia.L to .
Which now risk collapsing
End of third-party cookies: a critical point.The level-playing field between publishers and ott is at risk
Without TH Lists third-party cookies, more power to the big tech companies.End of third-party cookies: a critical. Right time to the right person, and precisely through this dynamic publishers profit. A long process based on third-party cookies that allow. These companies profit immensely. From distributing publishermade content on the open internet. That allow the Open Internet to continue to reach users by presenting profiled and relevant messages. Chrome has announced that it will no longer support.Them starting from 2022. If we consider the world of the open internet, that is, that multitude of contents, information and sites that make up the web. Outside of walled gardens, this action will make measurement increasingly. Difficult and the delivery of personalized .Advertising messages based on the behaviors and interests of the.
