The 10 Most Common Email Subject Line Mistakes


The subject line of an email is one of the most important factors in determining whether or not someone will open it. A well-written subject line can grab the recipient’s attention and make them want to read more. However, there are also a number of common mistakes that people make when writing email subject lines. These mistakes can lead to lower open rates and less engagement with your emails. Here are the 10 most common email subject line mistakes: Writing a generic subject line. A generic subject line is one that doesn’t tell the recipient anything about the content of your email. For example, a subject line like “Newsletter” or “Updates” is unlikely to get anyone’s attention. Instead, try to write a subject line that is more specific and informative. For example, you could write “New Product Launch: Get 20% Off Your First Order” or “Our Annual Sale Starts Today: Save Up to 50%.” Using all caps. Using all caps in your subject line can make it look like spam.

Try to use a more natural

And conversational tone. Using too many exclamation points. While a few exclamation points can be used to add emphasis, using too many can make your subject line look spammy or unprofessional. Including irrelevant keywords. Some people try to use keywords that they think will help their emails get noticed in search results. However, this can backfire if the keywords Wedding Photo Editing are irrelevant to the content of your email. Instead, focus on writing a subject line that is relevant to your target audience and the content of your email. Making false promises. If you promise something in your subject line that you don’t deliver in the body of your email, you’ll likely lose the trust of your recipients. For example, if you promise a free gift in your subject line, make sure that the gift is actually included in your email. Being too vague. A vague subject line doesn’t give the recipient any clue about what your email is about. This can lead to them simply deleting your email without even opening it. Instead, try to be as specific as possible in your subject line. Being too long.

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A long subject line

Can be difficult to read and understand, especially on mobile devices. Aim to keep your subject line to 50 characters or less. Using spammy words. There are a number of words that are commonly associated with spam emails. If you use these words in your subject line, your email is more likely to be marked as TH Lists spam. Some examples of spammy words include “free,” “win,” “click here,” and “urgent.” Repeating the same subject line over and over again. If you send out a lot of emails, it’s tempting to use the same subject line for each one. However, this can actually hurt your open rates. Instead, try to come up with a different subject line for each email.

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