Influencer marketing is a tool that brands can use to improve their brand Reputation and spread their brand image. Influencer collaboration is critical to achieving these business goals. And optimize social media marketing campaigns . And that they are therefore a valid vehicle for …

To try your luck you must first register on Read more »

  The first rule that I have given myself as  A content creator is to collaborate with companies that may interest my community , with products that I myself would be happy to use. Then there is the difficulty of reconciling different objectives. It may …

We deeply believe in entrepreneurial commitment as Read more »

The sustainable approach from a working point of view for me is not chasing after performance, but mostly doing what you do with your heart, managing to enjoy your small successes. . Often we end up not even being able to fully …

Web Marketing Festival the largest festival on Read more »

Born in 1995 in Brianza,  Federica Mutti  is a digital entrepreneur  specializing in web content on the subject of work. Federica you also talk about personal and financial growth, the economy and youth empowerment. Her goal is to inspire people to achieve their life and …

After this premise we come to reveal how to take part in the Read more »

Marketing psychology  is the discipline that deals with investigating the behaviors, thoughts and motivations that drive consumers, or people, to purchase and consume actions. Let’s ask ourselves, what do people think before making a purchase? What are the emotions that move them towards a certain action? We …

The Echo of the Press as official partner of the event Read more »

In the field of communication and marketing  we would say that it is essential. For this reason, real time marketing , or instant marketing, is becoming increasingly popular, also as a result of the continuous changes in the digital world . But what is real time marketing. And …

It is an annual event now in its 10th edition and entirely Read more »

The most common mistakes to avoid We often associate the concept of instant marketing with that of irony . It is true that in these cases a lighter or winking tone of voice can be an extra gear, but the main risk …

Official partner of the Web Marketing Festival Read more »

Klear Klear allows you to analyze the landscape of influencers and collect data from all social networks: TikTok, Instagram and YouTube, Facebook, Twitch, Twitter, Pinterest and blogs. Among the Influencer Marketing platforms, it is certainly one of those that offer the most …

Find out how to win a free ticket with Read more »

This is a widely used and easy to understand strategy. If we have the perception of scarcity in reference to a service or product, we will be more stimulated to buy it. This is one of the principles which, despite being the most recognizable, …

Who is the Festival aimed at Read more »

they can include sponsored tags clickable links or a call to action These are sponsored Instagram ads, and appear with a “Sponsored” label. How to do digital advertising? Thanks to our guide to Instagram Ads you will be able to …

Everything you need to know about the most awaited digital Read more »

Humorous communication has developed in recent years, especially with the rise of social media , as a new and effective marketing lever . On platforms such as Facebook , Instagram , Twitter and TikTok , in fact, humorous content manages to create a high level of involvement for users, who appreciate reading and reposting posts …

Choose an objective relevant to your strategy Read more »

 Main features A small or niche audience, or simply a well-segmented and identified audience, the ability to create a highly personalized message, a preference for the variety and flexibility of digital media lead to the choice of narrowcasting . The goal …

 Ads guide to promoting your posts the right way Read more »