The new budget law officially confirmed. The extension for 2022 of the 50% tax credit for all advertising investments. By companies via digital and online printing . If in 2020, in fact, the relief concerned. All budgets invested in advertising, including radio and tv, from 2021 and also. For the whole of 2022 these two channels remain. Excluded from the deduction. This affects both local and national broadcasters, whether state-owned or not.
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Even budgets. Invested in advertising, out of home or other forms of promotion that are not strictly “Editorial” cannot be deducted. In essence, the 2021 advertising bonus concerns exclusively the sums that will be. Invested in print advertising, both paper and digital publications. Such as digital4, therefore including online publications.
As in 2021, these must be exclusively registered and official newspapers , blogs or other content platforms do not apply. The maximum. Spending ceiling remains the same as in 2020 and 2021, I.E. 50 million per year. As in 2021, in 2022 it is not necessary. To demonstrate an increase in advertising investments.
All businesses and professionals, but also non-commercial entities, based in italy, . Subsequently, a
Who duly complete the form to access the tax credit
Details of all planned advertising investments.
The deadline for submitting the communication of access to the deduction for the year 2022 is march 31st . The dedicated section of the government and revenue agency websites are constantly updated with the new provisions.
Advertising TH Lists credits for smes: google and social platforms do not extend
In 2020, many big tech and global social media giants mobilized to support the economic fabric, especially the world of small-medium enterprises.
Google had allocated as much as. 340 million dollars in advertising credits, which could be spent .Until december 31, 2020 on its google ads advertising platform, obtaining applause from the global
