How to work the KLT factor on LinkedIn
Take care of everything, but especially those sections that headhunters , potential clients and employers pay most attention to: the photo, the professional title, the extract, the professional experience.
Include multimedia content : you will give more visibility to your profile and make it more attractive, helping your target audience to notice you from the first moment.
Make it very clear what your value proposition is , what your expertise is, what you can contribute to others (your potential clients or employers).
Differentiate yourself. You are unique: do not go unnoticed among other professionals who may seem to be similar to you, but who are not at all. You have to show and demonstrate all of this in your profile; Take advantage of the resources that LinkedIn offers you, such as: personalize the background image, take care of your photo, and your professional headline.
Give visibility to your LinkedIn profile
It is of no use to you to have an excellent profile on LinkedIn if the people you are interested in visiting it do not know it. Therefore, worry about giving it visibility :
Choose the ones that define you and email list why you want to be found when someone searches for a professional like you, and include them throughout your profile. Remember: There is such a thing!
Customize the URL of your profile, and include it in the signature of your emails, in other social networks in which you are present, in posts you write, in your business cards, etc.
Visit the profiles of other professionals. This way they will know that you have visited them (as long as you don’t do it anonymously), and they will most likely be curious and return your visit by accessing yours.
The #KLT factor: how to make yourself known (KNOW), liked (LIKE) and gain trust (TRUST) on #LinkedIn
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Be active on LinkedIn and publish valuable content
To make yourself known on LinkedIn, it is not good for you to remain “mute” on this social network. On the contrary, you have to be active :
Publish valuable content that is useful TH Lists and relevant to your target audience. This will attract attention to you, and will help you begin to stand out as an expert in your specialty.
Interact with other users’ posts: recommend them, share them and, above all, comment on them. A good comment, which adds value, is an excellent way to make yourself known (especially to the person who has published the content you comment on).
Before continuing, let me show you this video, which will help you better understand what the KLT factor is.
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