The Insanely Simple One-Page Marketing

Every business needs a marketing plan. It helps guide your marketing efforts and keeps you on track to hit your marketing objectives. The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve never created one before and want to hit the ground running, it can feel like you need an MBA in marketing just to get started. The Insanely that’s why we created the one-page marketing plan. You’ll learn how to fill it in shortly. But first, let’s make sure we understand the basics…

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How it would be hard to execute your strategy without the plan because you wouldn’t know whether to get the train, tram, or metro first. The plan explains how company data everything fits together so you can take action. It’s the same with marketing. Your marketing plan explains how your marketing tactics fit together to execute your marketing strategy and achieve your marketing objectives. If you’re creating a marketing plan, you should already have done your market research and developed your marketing strategy. And that means you should already have a pretty good idea of who you’re targeting. However, it’s helpful to reiterate this in your marketing plan to keep you focused and on track. For example, if we were putting together a marketing plan for Ahrefs, we might put: You’re not creating a marketing plan for the fun of it.

The Insanely You’re creating

One to map out how you’ll (hopefully) achieve some marketing objectives. So you need to define what those objectives are. These can be pretty much anything you TH Lists like, but they should ideally be SMART. Unfortunately, this is one piece of marketing jargon we have to tackle, but it’s pretty straightforward and just means that your objectives should be: Placing goalposts is easy, but scoring a goal is hard. That’s why you now need to get specific and think about the tactics you’ll use to achieve your marketing objectives and how much they’ll cost. Remember that your tactics should always align with your marketing strategy and objectives. Don’t just pluck them out of thin air or opt for shiny, new tactics. Consider what tactics align with your marketing strategy and go from there.

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