Humorous communication has developed in recent years, especially with the rise of social media , as a new and effective marketing lever . On platforms such as Facebook , Instagram , Twitter and TikTok , in fact, humorous content manages to create a high level of involvement for users, who appreciate reading and reposting posts …
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Take a look at this graph (courtesy of Statista ) of the time users spend on these two networks from their different devices . content consumption graph on social networks And what does this have to do with content marketing? …
