When it comes to mass marketing , but also in more everyday language, the term broadcasting generally has no great secrets. But what about its opposite, narrowcasting ? And how do these two methods apply to marketing and digital communication? Narrowcasting and broadcasting: a definition The term broadcasting refers …
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That the university uses its Instagram as a tool to attract young people to its campus. Retain students and develop a sense of belonging in them (attraction, conversion and loyalty in its broadest sense. All from the hand of Father …
