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In general, define a clear action plan for your business or organization according to objectives: brand presence, positioning, reputation or sales. Understand who your audience really is Determinar It can be taught from two people to as many as desir. people people people to people per person For larger groups, ask for costs. Awareness, positioning TH Lists and respect for the brand Generation of followers, subscribers and leads Desire for your products and services Brand Recommendations Open statement, preference and defense of the brand by its audience.